An alcoholic drink is on the cards from Coca-Cola as the soda company is taking such a major diversification step for the first time in its 125-year history.
The alcohol produce from Coca-Cola will be an alcopop-style product and it will be launched in Japan first. According to reports the company has already been experimenting with the creation of a popular type of Japanese alcopop known as Chu-Hi, containing distilled shochu alcohol mixed with flavoured carbonate water.
Coca-Cola’s Japan president Jorge Garduo confirmed that the company is planning and experimenting with an alcoholic drink. According to Garduo, the drink will come in a can and will contain distilled beverage called shochu and sparkling water, plus some flavouring.
While it will be a first for Coca-Cola, Garduo said that their plans are indicative of how the company continues to explore opportunities outside our core areas.”
He said the move was a “modest experiment for a specific slice of our market”.
The move came amid a difficult time for the soda industry. In 2016, soda consumption in the US fell to a 30-year low as people started turning to healthier alternatives, the Daily Mail reported.
In order to cater to the health conscious younger consumers, Coca-Cola has been diversifying from fizzy drinks, including buying water and tea brands.
At the beginning of 2018, Coca-Cola announced that it would sell smaller bottles at higher prices rather than tinker with its famous recipe in order to conform to the new sugar tax that comes into effect in April.