The global water enhancer market is expected to register a CAGR of 13.3%. Water enhancers are consumable formulations that add flavor, such as functional water, that add, supplementary dietary benefits to water. The efforts to enhance water with flavor and nutritious without carbonation, like soft drinks, started post-2010, with major companies trying to market such products to the increasingly health-conscious population.
Manufacturers of Water Enhanceres are taking thing to the next level by providing consumers with online platform to design their own premixes, to increase their consumer bases in the Market.
This market was valued at USD xx million in 2017 and is forecasted to reach USD xx million by 2025, with a CAGR of 13.3% during the forecast period (2018-2025)
Global Water Enhancer Market Major Key Players: Arizona Beverages Usa, Cott Beverages, Dyla Llc, Gnc, Gvc Great Value Company, H.J.Heinz Company, Heartland Llc, Icee Co., Kraft Foods Inc., Nestle, Orange Crush Company, Pepsico, Pioma Industries, Splash Corporation And Sunkist Growers Inc, Amongst Others.
Global Water Enhancer Market By By Product Type: Flavored drops, Energy drops, Fitness and workout Drops.
Global Water Enhancer By Active Ingredient Type: Vitamins, Electrolytes, Anti-oxidants, Sweeteners, Others.
Water enhancers are consumable formulations that add flavor, such as functional water, that add, supplementary dietary benefits to water. The efforts to enhance water with flavor and nutritious without carbonation, like soft drinks, started post-2010, with major companies trying to market such products to the increasingly health-conscious population. The global water enhancer market is expected to register a CAGR of 13.3%.
A considerable spike in obese population was witnessed in the Western countries, resulting in the subsequent rejection of fizzy drinks due to health awareness. Rapid industrialization resulted in mass production of beverages. Upon further backing up by alluring marketing, this has stemmed into a significant expansion of consumer base for health improving foods and beverages, globally. Even the changing consumer preference towards flavored drinks has driven the water enhancer market. Lack of stringent regulations from regulatory bodies such as the FDA and ESFA, compliance of producers with manufacturing practices and safety concerns among the consumers are the major constraints for the water enhancer industry.
Water enhancers are available in the form of flavored, energy, and fitness drops, with each claiming unique benefits. The energy drops constitute over 60% of the entire product range, due to their demand among the athletic and fitness-oriented consumers. Recently, new products, such as weight management and skin rejuvenating formulae, have also been introduced into the market
Regions Covered in this report are as Follows:
United States, North America (Canada and Mexico), Europe (Germany, France, UK, Russia and Italy), Asia-Pacific (China, Japan, Korea, India and Southeast Asia), South America (Brazil, Argentina, Columbia etc.), Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa), RoW (Rest of World).
Key Developments in the Market
May 2017: Cargill has expanded its polyol product segment by the purchase of Rogers, Arkansas-based BioBased Technologies, vegetable-based polyol product line, Agrol, and other assets.
Reasons to Purchase this Report:
- The report analyses how the stringent emission control norms will drive the global Water Enhancer market.
- Analyzing various perspectives of the market with the help of Porters five forces analysis.
- Study on the product type that is expected to dominate the Water Enhancer Market.
- Study on the regions that are expected to witness fastest growth during the forecast period.
- Identify the latest developments, market shares and strategies employed by the major players of Water Enhancer Market.
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