North America Car Air Fresheners Market: An Insight On The Important Factors And Trends Influencing The Market

According to a recent market research report released by Transparency Market Research, the North America car air fresheners market is estimated to expand at a CAGR of 3.6% during the period between 2014 and 2020. The report, titled β€œCar Air Fresheners Market – North America Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2014 – 2020”, projects the North America car air fresheners market to be worth US$952.01 mn by 2020. The overall market stood at a valuation of US$744.5 mn in 2013.

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The report cites that the recovery in economy of North America has led to the increase in purchase of discretionary products such as air fresheners among consumers. Demographic shifts have shaped the demand for car air fresheners. Longer time spent by commuters in car drives has further fuelled the demand for organic/natural car fresheners.

However, growing concerns about chemicals and allergens will limit the usage of synthetic car air fresheners in the region. Some of the synthetic car air fresheners contain benzene and formaldehyde, the volatile organic compounds that have been linked to cancer and neurological damage. Pthalates have been also found in car air fresheners.

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These chemicals have been known to cause birth defects and developmental disorders among children. The North America car air fresheners market has a huge opportunity to grow with the increasing demand for organic and natural car air fresheners as well as innovative product packaging, design, and distribution channel.

According to product types, the North America car air fresheners market has been segmented into sprays/aerosols, gels and cans, papers, vents and clips, and others. During the forecast horizon, vents and clips segment is expected to display a rapid growth. The report studies the North America car air fresheners market across three key nations: Canada, Mexico, and the U.S. In 2013, the U.S. was the largest market for car air fresheners with high standard of living and increasing preferences for air fresheners among car owners.

Mexico closely followed as the second largest market for car air fresheners and is expected to exhibit a moderate growth during the forecast horizon. Car air fresheners market in Canada is projected to expand at the fastest rate owing to the growing number of car owners, especially among the immigrant population.

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The report profiles some of the key players in the North America car air fresheners market such as Procter & Gamble Co., Auto Expressions, Henkel AG & Company, JENRAY Products, Carmate Manufacturing Co. Ltd., The Yankee Candle Company, ABRO Industries, S.C. Johnson & Son, CAR-FRESHENERS Corporation, Chic Accessories, California Scents, and Reckitt Benckiser Group.

The key players are focusing on strengthening their distribution channels as car air fresheners are majorly sold through various retail channels such as carwash stations, auto repair/ auto-wash shops, supermarkets, and automotive shops. Customers are also buying car air fresheners through online shopping portals.

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